Monday, October 3, 2011
Missoni missed its "Target"
On September 13, Target launched its late edition of Missoni products and apparel...
It was an inmediate success; although, this success had great and bad news at the same time: when the doors opened at the different Target locations, it looked like a "Black Friday". Merchandise disapeared from the shelves and racks...a great success; but, at Target.com the site crash due to the overwhelming demand.
Another problem that Target.com has, is that they have not been able to fullfil all the orders placed. Many customers have compleined that Target has charged their credit cards and not received their merchandise; others, asked for refunds that have not been credited to them.
This event shows clearly how successfully Target has marketed the Missoni brand; and even thought they had problems, the overall feeling is of success.