While browsing Venus and Serena Williams crazy sport outfits, I realize that is all pure business $$...and it is fine: the main goal of a business is to have profits!
On the other hand, there are many technical considerations when designing a sport outfit: the type of textiles that will perform to the expectations, the fit, make sure that there are not dangerous elements for the sport man/sport woman that might hurt them (notions or trims that might cut or get tangle in the movement).
Nike, for example, made 2010 World Cup Uniforms out of recycled plastic bottles (recycled PET)...and more about Nike: they own Cole Haan, Converse, Hurley International and Umbro; according to their website (www.nike.com), they are the largest sports and fitness apparel company in the world. Nike was founded in 1972, their headquarters are in Beaverton, Oregon and they operate in 160 countries. So far, Nike's Fiscal Reports 2011 Second Quarter results are: revenue $4.8 Billion, up 11% from last year. (please check the following link: www.invest,nike.com, it is interesting to see how they "predict" their profits).
It is all about money...right Venus and Serena?
Note: check out the helmet of the skier...really cool.
And the winner for the most outrageous outfit in this set of images goes to: Serena Williams (black "leather" look outfit with Tennis-boots?!)