Thursday, October 6, 2011

The Vault Couture...




When you are overwhelm by your own luxurious wardrobe, you must go and ask assistance of the "Vault Couture", a London base company that specializes in solutions of wardrobe cataloging and organization; as well as services such as repair of and delivery around the world of specific luxurious clothing items.

Mounissa Chodieva, the founder of this company, has turned this idea for the most wealthy clients extremely trendy. It even has an iPad application that her clients can use in case of need. There is however, a flat initial fee of 2,000 pounds for cataloguing up to 100 items. Other services run up to 10,000 pounds (platinum service) that not only catalogues your wardrobe, but stores it adequately.

Miss Chodieva claims to have all sorts of clients from Russian to Middle Eastern; moreover, men are increasing as clientele. So now you know...if you need assistance with your wardrobe...2,000 pounds will do for the first assessment!

Monday, October 3, 2011

Zapotec textiles...






The Zapotec people are located in the heartland of the State of Oaxaca, in Southern Mexico. The Zapotecs are the largest indigenous group in the State of Oaxaca. Their traditional textile production has a combination of the indigenous motifs and color with the Spanish (European) influence.

They not only produce all kinds of crafts like, black pottery, wood carvings, but also, the very famous wool rugs of Teotitlan del Valle (one of the many villages in this region).

Missoni missed its "Target"




On September 13, Target launched its late edition of Missoni products and apparel...



It was an inmediate success; although, this success had great and bad news at the same time: when the doors opened at the different Target locations, it looked like a "Black Friday". Merchandise disapeared from the shelves and racks...a great success; but, at Target.com the site crash due to the overwhelming demand.



Another problem that Target.com has, is that they have not been able to fullfil all the orders placed. Many customers have compleined that Target has charged their credit cards and not received their merchandise; others, asked for refunds that have not been credited to them.


This event shows clearly how successfully Target has marketed the Missoni brand; and even thought they had problems, the overall feeling is of success.

Wednesday, September 21, 2011

10,000 years ago...the first fashion designer?





Although the oldest pair of surviving shoes are 10,000 years old (in the photos), anthropologist and researchers have come out with the conclusion that humans have worn shoes for over 40,000 years...how did they came to this conclusion? Well, they studied the bone structure of early humans, comparing the size and thickness of the leg bones and toe bones. They discovered that when early humans walked without shoes their bone structure was thicker and stronger...but a change occurred, and these humans started having thinner bones, thus it is assumed that part of this change had to do with the fact that humans were wearing some sort of protection on their feet.

An interesting fact, is that as soon as the human population grew, some could spend more time in the production of shoes and garments. This population explosion, lead to ornamental activities in clothing and shoe wear; and some sort of division of labor was established: a sector of the population was engaged in producing this kind of "fashion"...our first fashion designers?

Saturday, September 17, 2011

Some thoughts on color blocking...




As a fine artist, everyday I have to deal with color theory and understand the use of color in a effective way...it has been a very useful tool when it comes to my fashion design. And since, this season is full of color blocking, let me share some thoughts about color.

We all know our primary colors: red, blue and yellow; and our secondary colors: green, purple and orange. When color blocking, I usually pair a primary color with its subsequent secondary color, for example: blue and orange...I might include a neutral color such as black or white (remember these two are know in the artistic field as neutrals, thus grey is a neutral too). Sometimes, I use analoguos colors (colors that are next to each other in the color wheel), for example: red, orange and yellow... Another way to group colors, is by temparature and saturation, so you can choose groups of cool colors, muted colors, hot colors (hues), and so on.

In any event, a color wheel (as shown here) is a great tool to apply color correctly and easely... you can buy one at any art supply store...or download one from the internet...so there you go!, that is my approach to color...!

Wednesday, September 7, 2011

Toton Comella for TCN brand



Toton Comella is a Spanish designer born in Barcelona. In 1984 she was the first designer that started using cotton-lycra for her swimwear; this innovation lead her to great success, and as a result, she created the label TCN.



TCN brand is know for its comfort and avant garde design; moreover, by 1992 Comella launched another swimwear line named Choff to target the junior market. From there, she introduced lingerie, underwear and outwear. Comella has collaborated with designers and brands like Armand Basi, Victorio & Lucchino, Pepe Jeans and Prenatal.




Friday, September 2, 2011

Oscar Wilde Fashionista...



The Irish writer Oscar Wilde, whom I admire greatly, subscribed to the Aesthetic movement of the 19th century; this movement is known for the emphasis on the value of beauty in Art, Philosophy and Nature. The Aesthetic movement in the history of Fashion saw anything that was machine made (remember the Industrial Revolution was in full gear at this time) as ugly and undesirable; therefore, any garment produced in this manner and that was over-embellished was shunned. Also, corsets were avoided and a more "natural" look was look after. The aesthetic dress was cut looser and was worn in a comfortable way, having a bohemian look.

And, Oscar Wilde, loved to wear velvet jackets with loose pants; he was much critizided...check the movie "Wilde" is a fantastic movie with Stephen Fry as Oscar Wilde...and enjoy!